Bass/Weber/Zhu In Partnership With Pearson India Education Services Pvt Ltd Etail Has Contributed To The Creation Of This Title. The Publisher Specializes In Producing High-Quality Content Tailored To The Needs Of Industry Professionals And Enthusiasts. Their Focus On Excellence Ensures That Each Publication Offers Valuable Insights And In-Depth Knowledge Making It An Indispensable Resource For Readers Seeking To Enhance Their Expertise And Understanding Of The Industry. This Collaboration Enriches The Literary Market Providing Readers With Well-Researched And Expertly Crafted Works That Advance Their Professional And Personal Development.