Coelho formalizes writing for television, explains the rules, and does her best to create a new generation of thinking writers. This book does a good job of teaching how to write-not just for television but for any medium. It has clear guidelines, a whole range of helpful tools and a practical approach. A must-read for those with any sort of writing ambitions.'Siddharth MalhotraProducer, Cinevistaas Pvt. Ltd-Sanjeevani, Dil Mil Gaye, Crime Patrol, Jersey No. Ten'A book like this would have saved me years of hard lessons and much angst. Not only does it explain the art of writing in a practical and lucid manner, at every step of the way Coelho pushes you to raise your standards and to write to your full potential. Writers of every sort would benefit from the experience, the wisdom and the advice that she hands out.'Sandeep ShrivastavaWriter-New York, Ab Tak Chappan