Eden Collinsworth was president of Arbor House Book Publishing Co. and founder of the Los Angeles-based magazine Buzz before becoming a vice president at Hearst Corporation. She served as the chief of staff at the EastWest Institute, a global think tank; and after writing a bestselling book in China for Chinese businesspeople on Western deportment, she launched a Beijing-based consulting company, which specialized in inter-cultural communication. She is on the board of Relief International.