Review
Mukherjee infuses emotion and passion into what is generally seen as a dry subject in academics or a prosaic endeavor in business. But he doesn't let his love and emotion overtake reason. -- The Hindu Business LineHow are elephants and cheetahs related to operations strategy? A new book uses these metaphors inspired by nature as a means to arrive at a better appreciation of the system being studied. -- Indian Express
Saral Mukherjee is an associate professor in the production and quantitative methods area at IIM Ahmedabad. He specializes in Operations management and is involved in research, teaching and consulting in the area of supply chain redesign, operations strategy, marketing-operations interface and managing platform businesses. He is the recipient of the 'Marti Mannariah Gurunath Outstanding Teacher Award' at IIMA in 2014, 2015, 2016, 2017, 2018, 2019 and 2020 and the 'SRK Distinguished PGPX Faculty Award' at IIMA in 2017 and 2020. A production engineer from Jadavpur University, he has worked on production shop floors before joining IIM Calcutta as a doctoral student. His academic career spans close to two decades at IIM Ahmedabad during which he has taught core courses on Operations, Marketing and Ethics for MBA students as well as working executives.