Safir Anand is a highly accomplished Indian intellectual property lawyer, entrepreneur, and author, known for his deep expertise in trademarks and brand strategy. With over 25 years of experience, he serves as the Senior Partner at Anand and Anand, where he heads the Trademarks, Commercial, and Contractual IP practice.
Beyond law, Safir is a passionate advocate of behavioral finance and branding. His debut book, Confessions of Stock Market Wizards, reflects this interest, offering candid interviews with India’s top investors and exploring the psychological side of investing, including mistakes, mindset, and long-term thinking.
He is also credited with securing several firsts in Indian IP law, including sound, color, and motion trademarks. A frequent speaker at global forums, Safir’s multidisciplinary outlook bridges the legal, creative, and financial worlds.
His work continues to inspire professionals across industries through his innovative thinking, strategic insight, and commitment to intellectual and creative growth.