Ajay Sharma was born to the first family of Ayurveda - the Baidyanath Group - which now completes 100 years of caring and has seen four generations own and manage it. Sharma began his formal education at St Joseph's Convent, Allahabad, completing it at Mayo College, Ajmer, and graduated from the University of Allahabad. He studied family business management at SP Jain institute, Mumbai at the ripe age of 35. A leading name in healthcare, he is on the Board of Governors of the Santokba Durlabhji Memorial Hospital, Jaipur, and the founding Board Member of Chaudhury Brahm Prakash Ayurvedic Charak Sansthan, New Delhi. He is the recipient of the Nagarjuna Award, the highest award in Ayurveda. He has also received the Super Brand Award for Baidyanath Chawanprash. Ajay Sharma also pursued photography and took art lessons from senior artist Prakash Karmakar. Sharma paints occasionally and actively collects art. He is also on the panel of judges for the Dhoomimal Art Gallery-sponsored Ravi Jain Annual Art Award for upcoming artists. A vintage car lover, he owns a Chevy 1927, which is the oldest American car on Indian roads. He works and lives in the city of his birth, Delhi, with his family.