100 MORE Things Every Designer needs to

Susan Weinschenks new book 100 MORE Things Every Designer Needs To Know About People is ideal for design and marketing students. It applies the latest research in psychology neuroscience brain research and social psychology to the design of technology products including websites apps wearables and artificial intelligence. Weinschenk combines real science and research citations with practical examples to make her 100 MORE Things engaging persuasive easy to read accessible and useful. This is not just another design guidelines book because it explains the WHY behind the guidelines providing concrete examples and prescriptions that can be easily and instantly applied.