10.4 Interactions

<p><strong>The old sales playbook is dead. Here's what replaces it.</strong></p><p>Need satisfaction selling. Solution selling. Feature-benefit scripts. The techniques that once filled quotas are now closing doors and the salespeople still using them are being left behind.</p><p></p><p>In today's B2B landscape buyers are more informed more sceptical and more time-pressed than ever. Research shows they need up to 10.4 meaningful interactions before committing to a purchase. The question isn't whether you can close the deal it's whether you've earned the right to have the conversation at all.</p><p></p><p><strong>10.4 Interactions</strong> introduces the Touch System: a structured three-to-six month approach to winning the attention of key customers by delivering genuine value long before you ask for anything in return. Drawing on real-world sales experience across global businesses Michael Smith reveals how the most successful modern salespeople operate less like traditional reps and more like trusted advisers coaches and credible experts.</p><p></p><p>Across three tightly focused parts you'll learn:</p><p></p><ul><li>How to think and act like an <strong>Intrapreneur</strong> - taking ownership of your results in a fast-changing market</li><li>A proven <strong>six-step process</strong> for guiding customer conversations from first contact to confident close</li><li>How to position yourself as the <strong>Credible Expert</strong> your customers actively seek out - and keep coming back to</li></ul><p></p><p>If you're serious about B2B sales success in the modern economy the answer isn't more calls or better scripts. It's becoming the kind of professional your customers genuinely want to hear from.</p><p></p><p><strong>This is how you get there.</strong></p>