12 Immutable Laws of High-Impact Messaging

<p>Stories define our reality as human beings. The stories you tell— as an individual a business an organization—will shape yours.</p><p>LEARN TO MOVE MARKETS</p><p>Whether you have a product to sell a fundraising goal to reach a political agenda to push—any change you’d like to make—crafting the right message telling the right story is how you effect the change you seek. In this book you’ll find the laws that govern the creation of impactful messaging. A framework consumable in a single sitting to act as a guiding light for the messages you’ll create. Craft high-impact messages and you can shape culture drive sales incite movements—mold the world around you. Fail and instead craft bland apathetic messages and you’ll find yourself yet another voice lost in the crowd. While there is no singular template for crafting a high impact message there are laws that govern what works. If you’re ready to spark your movement sit down dig in.</p><p>LET’S GO. BUSINESS/MARKETING-GENERAL THE 12</p>