14 Articles on Non-Financial Aspects of Business Mostly Marketing

<p>Written in a generalist's manners the book includes 14 articles namely 1) The Breeze of Globalisation 2) Relationship Marketing in the Digital Era 3) Consumer Buying Behaviour in the Modern World 4) Favourable Atmosphere for Inbound Marketing 5) Agile Marketing at a Single Glance 6) Preliminary Initiation of Market Entry into an Overseas Market 7) Four Market Entry Methods for Market Development Strategy 8) One Indication of Lagging Behind 9) Stakeholders and a Change Project 10) Social and Cultural Considerations of Conducting Business 11) Preliminary Initiation of Developing a Sustainability Strategy 12) Corporate Social Responsibility Models 13) Common Business Ethical Theories: A Snapshot Overview and 14) Subtle Influences on Making Ethical Business Decisions. </p><p>This book is unambiguous and can be of fine utility to anyone who seeks miscellaneous knowledge about marketing and a few other aspects of a business organisation. Offering broad understanding it is indeed suitable for general readers and others.</p>