1888 Dial India

2009 — year of the slump. America is in the grip of severe economic hardship and unemployment. The only numbers that are on the rise is the suicide rate. Arun gupta entrepreneur lothario aramis cologne user evangelist of new India’s new dreams seesa glimmer of a business plan form out of the American crisis. He wants to save lives. And he wants to do it sitting in his baroque navi mumbai office. His idea is simple. If everything can be out sourced to India why not the saving of American lives? Part rant part satire 1888 dial India documents through the politically incorrect words of its anti herothe dreams of corporate India.