360° COMMUNICATION

In a world in constant evolution communication plays a vital role in understanding the environment and adapting to technological changes. Communication 360°: A New DNA for Researchers offers an in-depth analysis of the challenges and innovations that mark the field of communication in contemporary society. The book takes an interdisciplinary approach to essential topics such as organizational digital and marketing communication exploring their interrelationships with technology and the impacts they have on the various social spheres. Based on a theoretical-analytical methodology the authors present case studies and critical discussions providing a comprehensive view of emerging changes and trends. This book is essential reading for academics professionals and students seeking to understand the new dynamics of communication and its role in the future of the social sciences. A work that unites theory practice and innovation inviting the reader to rethink the ways of communicating in the 21st century.