41 Hologrammata

With 41 Hologrammata artists Vadig de Croehling and Christian Zorka set out to explore the newly emerging forms of plane projection associated with popular technologies like Google Street View and Google Photo Spheres. Concerned less with the design and engineering of such applications per se the artists instead aim to understand their many often unsettling aesthetic and philosophical effects whether on individual faculties of visual memory and perception or on the broader production of visual space in today's post-historical hyper-mediated social landscape. In this regard 41 Hologrammata not only subjects such virtual cartographic systems to a first succinct operation of détournement but also offers to the casual and skeptical viewer alike a tool for the critical engagement with today's ever-proliferating forms of augmented reality.