42 Rules of Product Management (2nd Edition): Learn the Rules of Product Management from Leading Experts Around the World

42 Rules of Product Management (2nd Edition) is a collection of product management wisdom from forty experts from around the world. The goal of this book is to expose you to the wisdom and knowledge from a group of the worlds leading product management experts. Among the contributors there are leading authors professors CEOs and vice presidents bloggers consultants trainers and even a few salespeople and engineers. In total there are over five centuries of collected wisdom represented here. The contributors each share one rule they think is critical to succeed in product management based on their hands-on product management and product marketing experience with companies such as Apple eBay Intuit SAP and Yahoo!. Packed with pearls of product management wisdom this book has something for everyone. You will learn: How to focus on market needs not just individual requests How to clarify your product positioning before your next big decision How to align your product strategy with company strategy -- and then sell it Why agility is the key to product management success Why great execution trumps a great product idea Best of all it was written with the busy product manager in mind. Each rule is kept to two pages and designed to stand-on its own. The rules can be read in any order. In less than five minutes a day you can learn from forty of the best product managers in the world. Whether you are a seasoned and experienced product manager or are just starting out the 42 Rules of Product Management (2nd Edition) will help you lead with greater effectiveness and influence.