48-Hour Start-Up

<p>Fraser Doherty's 48-Hour Start-Up is your handy and essential cheat sheet to starting your own business giving the key steps for developing an idea and getting it to market quickly.</p><p>Almost everyone dreams of starting their own business but very few do. But what if it only had to be a decision of a weekend and it didn't cost a fortune?</p><p>In 48-Hour Start-Up Fraser Doherty uses his experience building a multi-million-dollar company to attempt an experiment; starting with a blank piece of paper he sets out to start a profitable new business over a weekend without relying on any technical ability whatsoever. He succeeds and you can too.</p><p>By following his journey in which Fraser shares all of his lessons and mistakes he will explain all of the shortcuts and online tools that make it possible to: </p><ul><li> Come up with a business idea without the guesswork</li><li> Create a kick-ass brand website and on-line marketing campaign</li><li> Promote your product</li></ul><p>48-Hour Start-Up pioneers the idea of a microbusiness a creative outlet income stream and business you can run in your spare time at the weekends without having to quit the day job. This book is perfect for</p><ul><li> Young entrepreneurs</li><li> Students learning about start-ups</li><li> Established entrepreneurs looking for shortcuts</li><li> Teams within corporates who want to create a more innovative and competitive environment</li></ul>