6Ps of Essential Innovation

<p>A masterclass in innovation <b><i>Six Ps of Essential Innovation</i></b> is research-backed and actionable information and insight from one of today's most accomplished leaders in the space. Michael McCathren leads the innovation center for a $17 billion privately-held company known globally for its forward-thinking products and services.</p><p>The book uncovers the innovation shortcomings endemic in many corporate cultures and lays out every step in the path to <b>becoming a resilient innovative organization</b>.</p><p>McCathren begins in Section One of the book by profiles each of the six essential Ps through research case studies and applications: Perception People Philosophy Process Place and Permanence. In Section Two he goes deeper into two 'super-skills' of truly impactful innovation leaders: the ability to question authority and to spot future growth opportunities. <b>The book also includes an entire section of practical exercises to help readers craft a full blueprint for their role and organization.</b></p><p>In reading <i>Six Ps of Essential Innovation</i> you will gain:</p><ul><li>Ideas for encouraging innovation across the organization</li><li>Practical exercises to manage each piece of the innovation process</li><li>The ability to nurture a culture where innovation can take root</li><li>Confidence to lead a resilient innovation organization</li></ul><p>By the end of the book you'll not only have a deeper understanding of what an innovation organization entails but you'll also have the skills to lead one.</p>