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About The Book
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Author
If youve ever sat next to a business owner and heard the story of how to survive in a competitive market and theyre still alive and kicking most of what youll hear are the bad tricks they made. That is almost the cost of their business. Many times when we see a thriving business we are quick to judge it according to the current presence of progress and development that we see. The thoughts that run through our mind will be how great the business is and the right business management skills that the owner possesses. Not to surprise you but the reality is that there is a lot more about business than the good and growing presence of a successful business. Nearly every business owner or entrepreneur who will ever visit you has experienced events that can be seen as important points in their business career. The truth is that managing a business is like living a life. We can all agree that life is not a bed of roses and it cannot be smooth and shiny all the time. The ride is not so comfortable and without any hassle that everyone has to enjoy the freedom completely. No life provides two sides of the coin good and bad as well as the forces that govern life. Since there is a bad and good side of life everyone gets their fair share of both and no one can claim to face difficulties at one point as well as enjoy. It is the same with business.