7 PR Secrets All Founders Should Know

In todays world the lines between PR marketing and social media are blurred. Social Media has given founders the chance to promote their organizations without having to spend a lot of money; yet founders often overlook a lot of opportunity by not exploring some of the more traditional or not-so-traditional PR avenues. This book will explore those traditional and not-so-traditional PR avenues so that founders can get the maximum exposure for their organizations. I have used these secrets with lots and lots of startups professional athletes and non-profits. Some of these secrets revolve around how traditional PR techniques like the press release can be used to maximize exposure while others deal with what is actually newsworthy.