In today's world the lines between PR marketing and social media are blurred. Social Media has given founders the chance to promote their organizations without having to spend a lot of money; yet founders often overlook a lot of opportunity by not exploring some of the more traditional or not-so-traditional PR avenues.This book will explore those traditional and not-so-traditional PR avenues so that founders can get the maximum exposure for their organizations. I have used these secrets with lots and lots of startups professional athletes and non-profits. Some of these secrets revolve around how traditional PR techniques like the press release can be used to maximize exposure while others deal with what is actually newsworthy.
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