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About The Book
Description
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Nine Timeless Nuggets is a knowledge accelerator for young marketers and an absorbing update for experienced ones. It provides a 2020 perspective on timeless marketing ideas. Arranged in three sections-'How to Think of People' 'How to Craft Your Brand' and 'How to Go to Market'-the book casts new light on eternal marketing fundamentals and makes us rethink some basic questions. Who are we talking to? Why do they buy? Where do brands come from? Where are brands going? How can marketers talk to pe