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? ???? ????? ?? ??????? ??? ??????? ??????? ??????????? ?????? ?? ????????????? ???????????? ???????? ???????????????: ????????? ???????? ??????????? ???????? ? ??????? ?????????????? ?????. ?????? ?????????? ????????? ????????? ?????????????? ??? ?????? ????????? ???????? ? ????????????? (Venkatesh 2008) ? ????? ?????? ?? ?????? ?? ????????????? ???????????? ????????. ?????? ??????? ????????? ? ?????? ??????????? ?????? ????????? ?? ?????? ???????????? ?????????? ? ??????? ????????? ???????????? ??????????? Smart PLS 2.0. ?????????? ??????????????? ? ??? ??? ?? ????????? ????????? ?????????????? ?????? ????????? ???????? ?????????? ???????????? ???????? ?????????? ??????? ? ????????????? ???????. ?????? ??????? ?????????? ?????????????? ?????????? ? ?????????????? ???????? ????????????? ?? ????????? ???????? ???????. ? ?????? ?????? ???????????? ??????? ???????????? ????????????? ???????????? ???????? ? ??????? ?????????? ???????? ???????????? ????????????? ????????????? ??????????? ??????? (MNEM). ?????????????? ?????? ?????????? ?? ?????? ?????? ???????? ? ????????????? ?????????? ????????? (UTAUT) ???? ??????????? ? ?????????????? ? ?????????????? ?????????????? ???????????.
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