English
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About The Book
Description
Author
The book is based on a case study on the branding activities of Romania Food & Beverage Ltd. (RFBL) a popular FMCG company in Bangladesh. A Descriptive Study has been conducted by surveying 800 shops and 30 retailers for product comparison and measurement of the effectiveness of different branding strategies currently undertaken by RFBL. All in all it will give the readers a thorough insight in to the world of branding activities commonly practiced by Bangladesh based FMCGs.
Piracy-free
Assured Quality
Secure Transactions
Delivery Options
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*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
Details
ISBN 13
9783659836183
Publication Date
-31-03-2016
Pages
-68
Weight
-101 grams
Dimensions
-150x220x4.09 mm
