Citizen's Guide to Politics in America

<p>This book is an antidote for civic apathy and disillusionment. It takes the reader step-by-step through the process of successful action for change -- from the germ of an idea to finding allies, getting the word out, and building the critical mass of people, energy, and support to accomplish the desired result.</p><p>Filled with abundant practical examples and guidelines for success, the book covers all the bases: how to recognize that it's time for action; how to lobby decision makers; how to go to court; how to use information; how to use the internet effectively; how to get media attention; how to influence public opinion; how to mobilize grassroots support; how to form coalitions; how to organize an initiative or referendum; and more.</p> 1: Change Is in the Air; 2: The Anatomy of an Issue Campaign; 3: Issues and Interest Groups; 4: Targets of Opportunity: Issue Arenas; 5: Understanding and Influencing Public Opinion; 6: Information and Persuasion; 7: Media Advocacy; 8: Finding Strength in Numbers: Building and Managing Coalitions; 9: Persuading Decision Makers; 10: Grassroots Mobilization; 11: Issue Advocacy and the Internet; 12: Initiatives and Referenda: The Public Takes Charge; 13: Putting It All Together: Guns in America; 14: Issues and Advocacy Strategies for the Twenty-First Century