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About The Book
Description
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<p>This book is an antidote for civic apathy and disillusionment. It takes the reader step-by-step through the process of successful action for change -- from the germ of an idea to finding allies getting the word out and building the critical mass of people energy and support to accomplish the desired result.</p><p>Filled with abundant practical examples and guidelines for success the book covers all the bases: how to recognize that it's time for action; how to lobby decision makers; how to go to court; how to use information; how to use the internet effectively; how to get media attention; how to influence public opinion; how to mobilize grassroots support; how to form coalitions; how to organize an initiative or referendum; and more.</p>