A COMPARATIVE STUDY OF CUSTOMER RELATIONSHIP MANAGEMENT PRACTICES OF SELECTED PUBLIC AND PRIVATE SECTOR BANKS OPERATING IN GUJARAT

At present there exists a competitive environment in India. Today people are more aware about all products and services available in market and if customers are not satisfied with one product or service they can easily switch over to another and similar kind of product or service as many alternatives are available in the market. Banking sector also has to confirm with the needs of customers and try to maintain customers by fulfilling their requirements.