A Complete Semiotic Study of Selected Telecommunication Billboard Ads

English

A Complete Semiotic Study of Selected Telecommunication Billboard Ads

Name: A Complete Semiotic Study of Selected Telecommunication Billboard Ads
Price: 7068 INR
Availability: InStock
ISBN: 9786204983721

Adejo Atai Atabo

English

Paperback

₹7068

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About The Book

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A Complete Semiotic Study of Selected Telecommunication Billboard Ads in Nigeria is a five-chapter research work designed with a view to:- identifying and analysing semiotic variables in the selected telecommunication billboard advertisements;- discussing deep and surface structures of visual images in the selected billboard advertisements; and- showing the effectiveness of semiotic tools in the selected telecommunication billboard advertisements.Three theoretical frameworks were deployed in the study. The research design adopted was descriptive content analysis. Data was collected from eight selected telecommunication billboard advertisements for in-depth discussion and argumentation.