Cross-Cultural Theory of Voter Behavior

<p>The rapid development of democracy and political freedoms has created new and sophisticated psychology-based methods of influencing the way voters choose as well as political systems based on free market principles. <em>A Cross-Cultural Theory of Voter Behavior</em> uses advanced empirical testing to determine whether the behavior of voters in established and emerging democracies around the world is predictable. The results of the testing suggest the theory is a ground-breaking cross-cultural model with theoretical and strategic global implications. This unique book examines the many facets of political marketing and its direct relationship with the voter. A comprehensive theory meticulously tested in the dynamic political waters of the U.S. and Europe this text bridges the latest theoretical developments in the emerging and advanced democracies. </p><p><em>A Cross-Cultural Theory of Voter Behavior</em> offers an innovative and seldom seen international perspective that integrates up-to-date literature in political science with advanced political marketing to provide readers with useable unified information. In addition the text is replete with detailed references and illustrated with a wealth of informative tables and graphics to made pertinent data accessible and easily understood. Some of the topics discussed in <em>A Cross-Cultural Theory of Voter Behavior</em> include politics in an age of manufactured images partisanship and party identification candidate-centered politics political cognition social categorization of politicians the role of advertising and emotion among others. </p><p>An ideal text for students academics and researchers the information presented in <em>A Cross-Cultural Theory of Voter Behavior</em> is also a vital resource for political practitioners such as consultants candidates lobbyists political action committees fund-raisers pollsters government officials ad specialists journalists public relations executives and congressional aides.</p>