A Different Way

<p>This brief book shares personal details of how three entrepreneurs created a humanity values-based and financially successful company. It was 1984 an exciting time in the newly born personal computing or networking industry. Nearly thirty years before the conscious capitalism movement began and a decade or more before corporate social responsibility was a topic in boardrooms the authors established Attronica Computers Inc. Their belief was that financial and economic success would come from following moral or ethical legal and humanity-oriented business principles while serving customers to achieve the same results for them. </p><p></p><p>What you will learn from this book is that value-driven profitability comes from many opportunities in everyday business life. You will see them when you look at and hear the people around you: your employees your customers. This book is written in quick-to-read conversational format with thoughtful discussion questions at the end of each chapter.</p>