Guide to Fundraising at Historically Black Colleges and Universities

<p><strong>Winner of the 2012 CASE John Grenzebach Award for Outstanding Research in Philanthropy for Educational Advancement</strong></p><p><em>A Guide to Fundraising at Historically Black Colleges and Universities</em> is a comprehensive research-based work that brings the best practices and expertise of seminal professionals to the larger Black college environment and beyond. Drawing on data-driven advice from interviews with successful Black college fundraisers and private sector leaders this book gives practitioners a comprehensive approach for moving away from out-of-date approaches to improve their institutions.</p><p>This practical guide includes:</p><ul> <p> </p> <li>An All Campus Approach—Discussion goes beyond alumni fundraising strategies to address the blended role that faculty administrators and advancement professionals can play to achieve fundraising success.</li> <p> </p> <li>Practical Recommendations—End-of-chapter suggestions for quick reference as well as recommendations integrated throughout.</li> <p> </p> <li>Best Practices and Examples—Data-based content to strengthen fundraisers’ understanding of institutional advancement and alleviate uncertainties.</li> <p> </p> <li>Examples of Innovative Approaches—An entire chapter outlining successful innovative fundraising and engagement programs at various institutions.</li> <p> </p> <li>Extensive Appendices—Useful resources related to grant procurement endowments alumni giving enrollment and retention financial aid and other helpful HBCU information. </li> </ul><p>Both newcomers and seasoned professionals in the HBCU fundraising arena will benefit from the compelling recommendations offered in <em>A Guide to Fundraising at Historically Black Colleges and Universities.</em></p>