A History of Popular Women's Magazines in the United States 1792-1995

Throughout their history women''s mass circulation journals have played a major role in the lives of millions of American women. Yet the women''s magazines of the early 20th century were quite different from those perused by women today. This book looks at changes that occurred in these journals and offers insight into these changes. Business forces formed a key shaping mechanism tempered by individual editors readers advertisers technology and cultural and social forces.Founded in the second half of the 19th century six titles became the largest circulatorsLadies Home Journal Good Housekeeping McCall''s Pictorial Review Woman''s Home Companion and Delineator. Capturing the interest of readers and advertisers these journals published reliable service departments fiction and investigative reporting; however competition eventually bred editorial caution. This coupled with the depression of the 1930s led to a narrowing of content and the beginning of Betty Friedan''s feminine mystique. After World War II the journals faced competition from television. The women''s liberation movement and women''s entry into the work force also brought changes.