A Marketing Handbook

About the Book: This book is aimed for students of Marketing as well as anyone who is interested in the subject including working professionals. As we all know marketing is a vast subject and covers a wide range of topics including but not restricted to Branding Media Advertising Public Relations Retail Positioning Digital Marketing etc. Through this book readers will get to understand and know various terms or definitions that we typically use in marketing parlance. We have managed to gather over 2000+ such terms and phrases that people normally associate with marketing. This will help students understand the area much better that they are exploring under marketing. We have also included 2 more sections in addition to the definitions namely: Insights and a Did you know section. The insights will cover various industry-related information which gives factual data support to all we learn in marketing. For example: How many Households (HH) are there in India?What is the average HH size? What is the male/ female ratio split in India?What is TV penetration in India? Etc In the Did you know section we cover various aspects of brands products categories that gives deeper understanding about them. For example: Did you know that there are over 2.13 lac ATMs across India?Did you know that Google processes over 3.5 billion searches per day. The did you know section makes learning more interactive and fun for marketing students and also tells them how wide the reach of a brand/ category/ product is for them to take certain key business decisions. We hope with this book readers will get their fundamentals right through which they can shine in their careers.