A Modern Guide to Public Relations

<p><span style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>For PR Industry Beginners </span></p><p></p><p><span style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>Amy Rosenberg's first book </span><em style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>A Modern Guide to Public Relations</em><span style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)> is a no-frills guide to everything you wish you learned in college or on-the-job about launching a PR career or adding new skills to your marketing position.</span></p><p></p><p><span style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>Through an honest boots-on-the-ground account of two decades working in PR Rosenberg teaches you how to work with bloggers podcasters and traditional media to land earned media coverage increase website rankings and build relationships.</span></p><p></p><p><span style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>But she doesn't stop there. This guide walks beginners through fresh modern approaches to PR including:</span></p><p></p><ul><li><span style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>Search Engine Optimization: PR methods that boost SEO rankings.</span></li><li><span style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>Content Marketing: Blog posts that serve as press releases.</span></li><li><span style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>Social Media: Engagement that brings story ideas and connections.</span></li></ul><p></p><p><span style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>Ultimately this is the tough-loving mentor you need for a strong start. With newsrooms shrinking worldwide and digital competition growing there's never been a better time to learn how PR </span><em style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>really</em><span style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)> works.</span></p><p></p><p><span style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>Not aiming for a career in PR? But still want to apply PR strategies to grow a business or organization? Check out Rosenberg's second book</span><em style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)> A Practical Guide to Public Relations for Small Businesses Nonprofits and PR Leaders</em><span style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>.</span></p><p></p><p><span style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>How PR </span><em style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>Really</em><span style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)> Works</span></p>