Never Before World A (PB)

What does Consumer India look like in the third decade after liberalization as India's GDP approaches its third trillion? In her new book Rama Bijapurkar author of the best-selling We Are Like That Only analyses the complex contours of India's consumer economy - demand structure supply environment income demographics social and cultural changes and much more - and pinpoints the existing opportunities the unserved needs the incorrect assumptions the minefields of the future and the strategy imper...See More