A New Brand World

Name: A New Brand World
Price: 799 INR
Availability: InStock
Author: "Scott Bedbury"
ISBN: 9780142001905

Eight Principles for Achieving Brand Leadership in the Twenty-First Century

Scott Bedbury

Stephen Fenichell

English

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Piracy-free

Assured Quality

Secure Transactions

Fast Delivery

Sustainably Printed

Delivery Options

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*COD & Shipping Charges may apply on certain items.

Review final details at checkout.

About The Book

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What does it really take to succeed in business today? In A New Brand World Scott Bedbury who helped make Nike and Starbucks two of the most successful brands of recent years explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winningand failedbranding efforts (including Harley-Davidson Guinness The Ga