Eight Principles for Achieving Brand Leadership in the Twenty-First Century
English
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Piracy-free
Assured Quality
Secure Transactions
Fast Delivery
Sustainably Printed
Delivery Options
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*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
About The Book
Description
Author(s)
What does it really take to succeed in business today? In A New Brand World Scott Bedbury who helped make Nike and Starbucks two of the most successful brands of recent years explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winningand failedbranding efforts (including Harley-Davidson Guinness The Ga
Details
ISBN 13
9780142001905
Publication Date
-25-02-2003
Pages
-240
Weight
-199 grams
Dimensions
-139x212x14.64 mm
Imprint
-Penguin Books
Details
ISBN 13
:
9780142001905
Publication Date
:
25-02-2003
Pages
:
240
Weight
:
199 grams
Dimensions
:
139x212x14.64 mm
Imprint
:
Penguin Books
Publisher