A Panorama of The Major E-Commerce Companies In India

India had an internet users base of about 354 million as of June 2015 and is expected to cross 500 million in 2016. Despite being the second-largest userbase in world only behind China (650 million 48% of population) the penetration of e-commerce is low compared to markets like the United States (266 million 84%) or France (54 M 81%) but is growing at an unprecedented rate adding around 6 million new entrants every month. The industry consensus is that growth is at an inflection point. In India cash on delivery is the most preferred payment method accumulating 75% of the e-retail activities. Demand for international consumer products (including long-tail items) is growing much faster than in-country supply from authorised distributors and e-commerce offerings. According to a study done by Indian Institute of eCommerce by 2020 India is expected to generate $100 billion online retail revenue out of which $35 billion will be through fashion e-commerce. Online apparel sales are set to grow four times in coming years. On the whole this book mainly highlights on on the overall descriptions of the major e - commerce companies in India.