Quick Guide to Writing Business Stories

<p>Business journalism is of critical importance to society though it may appear to some that it concerns only big business and big investors. <em>A Quick Guide to Writing Business Stories</em> helps students acquire the marketable writing skills required to succeed in this competitive and vibrant segment of print and online journalism. This hands-on practical text provides step-by-step guidance on how to write business articles such as the corporate quarterly earnings story small business profiles and business or consumer trend stories. </p><p>Mathewson’s book based on Northwestern University’s highly successful business journalism program guides students in the use of data documents and sophisticated expert sources. With <em>A Quick Guide to Writing Business Stories</em> as their resource students will be able to write challenging stories with clarity and speed greatly enhancing the journalist’s ability to tackle stories on other complex topics in any medium.</p>