English
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About The Book
Description
Author
This print endeavours to formulate an alternate research method drawing inspiration and attributes from the anthropological discipline together with literature on user driven innovation in order to construct a generic applied research method that is conducive to understanding consumers and discovering their latent demands all for the purposes of generating innovative new product development ideas for organisations.
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Details
ISBN 13
9783844300420
Publication Date
-10-02-2011
Pages
-284
Weight
-388 grams
Dimensions
-150x220x15.19 mm
