A SPECIAL STUDY ON CUSTOMER SATISFACTION

This book has helped to riders to understand whether the customers are satisfied or not with the brand of royal enfileds. If not what are main reasons for dissatisfaction of customer towards the dealer and what are the ways of improving the satisfaction level of customer towards dealer.We can conclude younger generation and middle age are more interested in Royal Enfield the buying behaviour is governed predominantly by the need for Power and respect for the iconic Brand and users are mostly Professional Males 20- 35 years of age including some students.