A+ Strategies for C-Suite Communications: Turning Today's Leaders into Tomorrow's Influencers

Legendary White House Press Secretary Mike McCurry describes A+ Strategies for C-Suite Communications this way: I hope every reader will forward a clandestine copy to the CEO the one who needs to understand the all-important role that strategic communications plays in managing a business or organization. How would you like to have that type of leverage on your side? Here are the strategies you need if you are a communications or government relations executive seeking that seat at the table to deliver strategic counsel to your C-suite. This volume shows you how to chart a path toward sustained improvement. Youll achieve those long-range business and public policy goals for your company while enhancing your own career. Youll gain invaluable insights on how to: Craft a cohesive communications strategyEnhance your media relations capabilitiesSharpen your C-suites public speaking skillsDevelop an advocacy strategy that delivers public policy resultsLearn how you can implement a sustained professional development programMake sure your messaging is magneticPrepare for reputational riskHandle crisis communicationsBuy this book today. Discover how to accelerate your career and innovate your business.