A Study Of Consumer Preferences In Organized Retailing

Retailing is booming the world over; India is no exception to it. This is the world’s largest private industry contributing $7.6 trillion and is 25 times the size of the Indian market. If the world retail scenario is watched organized retail market holds 40 per cent of this market out of which 50 of the top fortune 500 companies and 25 of the top 200 Asian companies are retailers. Whereas the Indian organized retail contribution is at abysmal stage of 6% of the total retail turnover and in general retailing is contributing to 9% of employment. The success to any business lies in its marketing activities there retailers support and knowledge of consumers changing behavioral patterns and their perceptions is vital.