A Study on Online Buying Behaviour in Fashion and Apparel Industry

About The Book

Lots of study have been done on the Apparel but very rare literature is found on the Online Consumer Buying Behaviour so I have undergone this study. This book is all about Consumer Buying Behaviour towards fashion and apparel industry perspective. It is concluded that though many factor act as an influencing buying behaviour towards online shopping. Further research can be done on A Comparative Study on Branded and Non Branded Consumer Buying Behaviour towards fashion and apparel industry can be carried out across India and region wise differences if any can also be identified.
Piracy-free
Piracy-free
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Assured Quality
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