A Study on Organised Retail in India: Apparel Retailing in Gujarat

Lots of study have been done on the Apparel but very rare literature is found on the Children Apparel and Retailer(Apparel)so I have undergone this study.This book is all about Customer Buying Behaviour towards Children Apparel and also from the Retailer(Apparel) perspective. It is concluded that though many factor act as an influencing agent but decision to purchase clothes is taken mutually(i.e familyfriendspeer etc.) Further research can be done on A Comparative study on Branded and Non-Branded Apparel (Children)from the customer and retailer perspective can be carried out across India and region wise differences if any can also be identified