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About The Book
Description
Author(s)
Fashion plays an active role in influencing consumers’ lifestyle choices. In some areas such as clothing
accessories cars foods wellness vacations and so on it has become the driving force behind global
trends. Despite its glamourousness fashion is a serious business with high financial stakes worldwide. India
is becoming a prominent figure on the global fashion map as it continues to become increasingly identified
with textiles clothing and culture in an International Fashion Scenario.
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