A Textbook of Marketing and Sales Class 9 (Skill Education- Code 412) for CBSE 2024-25

In the ever-evolving landscape of commerce the importance of marketing and sales cannot be overstated. Whether you aspire to become a business leader an entrepreneur or simply wish to grasp the essentials of promoting and selling products or services this course material is designed to lay a solid foundation. This book has been meticulously crafted to serve as your guide in understanding the fundamental concepts and principles that form the backbone the rapidly expanding hospitality sector with well-prepared sales professionals. Students ought to grasp the essence of the term Marketing. In simple terms Marketing can be defi ned as the execution of business activities that guide the movement of goods from producers to consumers or users. In essence Marketing encompasses all the activities that bring about shifts in the ownership and possession of goods and services. Key features of the book: 1. Comprehensive Coverage: We cover a wide range of topics from the basics of marketing strategy to the intricacies of the sales process ensuring that you gain a holistic understanding of these interconnected disciplines. 2. Real-world Examples: To make the learning experience more engaging and practical we have included numerous real-world examples and case studies. These examples will help you bridge the gap between theory and application. 3. Interactive Exercises: Learning is an active process. Throughout the book you will fi nd interactive exercises and activities that encourage you to apply your knowledge fostering a deeper understanding of the subject matter. 4. Industry Insights: The world of marketing and sales is ever-changing. We have incorporated insights from industry experts to provide you with the latest trends tools and strategies employed by successful professionals in the fi eld. 5. Self-Assessment Tools: Regular self-assessment quizzes and refl ection exercises are included to help you gauge your progress and reinforce your learning.