Theory of Semiotics

<p> . . . the greatest contribution to [semiotics] since the pioneering work of C. S. Peirce and Charles Morris. --Journal of Aesthetics and Art Criticism<br /><br /> . . . draws on philosophy linguistics sociology anthropology and aesthetics and refers to a wide range of scholarship . . . raises many fascinating questions. --Language in Society<br /><br /> . . . a major contribution to the field of semiotic studies. --Robert Scholes Journal of Aesthetics and Art Criticism<br /><br /> . . . the most significant text on the subject published in the English language that I know of. --Arthur Asa Berger Journal of Communication<br /><br />Eco's treatment demonstrates his mastery of the field of semiotics. It focuses on the twin problems of the doctrine of signs--communication and signification--and offers a highly original theory of sign production including a carefully wrought typology of signs and modes of production.</p>