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About The Book
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What is marketing? By definition it is the process or technique of promoting selling and distributing a product or service. But the art of marketing is more than just assembling product lines or writing simplified phrases. The process takes time and dedication to assemble a unique campaign for each individual company or business.ISMM Social Media Marketing has developed an exceptional process; a marketing strategy grows out of a companys value proposition by which the clients campaigns shine above the competition.The best marketing campaigns are those that revolve around product solicitation. As an example Walmart markets as a discount retailer with everyday low prices. A company does not create a marketing strategy from scratch; they start with the value proposition and distill the campaign from those messages. The basics behind A to Z Marketing Resource is all about matching the customers needs to the right product or services. Proper marketing eliminates the struggle to find your potential customer. When a business owner creates content designed to address the consumers needs it will attract qualified prospects along with the ability to build trust based on compatible interests.A good marketing campaign is based on educating the potential customer. People do not want to be sold. The best option is to communicate through your knowledge and expertise of the field you practice. When a person understands a concept clearly it is easy for them to make an informed decision.