24 Steps of the eBook 1.Market segmentation2.Beachhead market3.End-user profile4.Beachhead total addressable market (TAM)5.Persona6.Life cycle use case7.High-level product specifications8.Quality value proposition9.Next 10 customers10.Define your core11.Chart competitive position12.Determine the decision-making unit13.Map customer acquisition process14.Follow on TAM15.Design business model16.Pricing framework17.Lifetime value (LTV)18.Map sales process19.Cost of customer acquisition(coca)20.Identify key assumptions21.Test key assumptions22.Define Minimum viable business product (MVBP)23.Show “the dog will eat their own dog food”24.Develop a product plan
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