A True Survival Guide for Small Businesses

<i>A True Survival Guide for Small Businesses</i> is a valuable resource for any retail entrepreneur who wants to learn how to successfully market and sell his or her business.</p>Michael Ruffino has over twenty years of experience in retailing both as an employee and as a storeowner and presents essential marketing tools for new business owners in a practical and straightforward style. He provides twelve easy ways to advertise either inexpensively or for free a thorough explanation of salesmanship that will help owners receive the most from floor traffic and a simple way to look at forecasting and budgeting that avoids a heavy debt burden. Ruffino coaches entrepreneurs on the essential skills and planning needed to implement a strategy for success. Learn how to:</p><ul><li>Anticipate and understand the challenges that lie ahead<li>Become part of the community<li>Create S.M.A.R.T. goals<li>Increase your skill set for better sales<li>Analyze return on investment for every advertising dollar spent<li>Deal with setbacks</ul></p>This guidebook will help business owners develop a unique footprint and culture through creative store management and innovative marketing that can be translated into practical goals for businesses for years to come.