Absolute Essentials of Digital Marketing

<p>This short form textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing.</p><p>The author a well-renowned teacher and writer on the subject presents a concise and clear structure that works step by step through each of the core aspects of the subject including SEO metrics and analytics web development e-commerce social media and digital marketing strategy.</p><p>Presented in nine chapters to suit delivery periods at both undergraduate and postgraduate levels this book can be used either as a core text that gives tutors a sound platform on which to structure a module on digital marketing or as supporting text where digital marketing is an element of a module with a broader scope such as strategic marketing.</p><p>Pedagogical features include an essential summary paragraph at the start of each chapter focused references and further reading. There is also online teaching and learning support for both in-class and digital delivery including suggested case studies chapter questions and other activities.</p>