English
Hardback
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About The Book
Description
Author
<p>This short textbook provides students with a concise yet comprehensive overview of the fundamentals of Marketing Research. It takes the student through the full process from developing the hypothesis and setting the research question to developing and conducting the research and finally to analysing the data and making recommendations.</p>
Piracy-free
Assured Quality
Secure Transactions
Delivery Options
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*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
Details
ISBN 13
9780367760335
Publication Date
-29-12-2021
Pages
-120
Weight
-224 grams
Dimensions
-138x216x8.17 mm
Imprint
-TAYLOR AND FRANCIS GROUP LIMITED
