Absolute Essentials of Strategic Management

<p>Strategy is a foundational aspect of management education, whilst strategic thinking is an essential business skill. This shortform textbook provides the absolute essentials of the field, focusing on how strategy works as a managed process.</p><p></p><p>The author, an experienced management educator, provides a clear and concise structure that enables readers to understand and excel in the core strategic skills that are essential to contemporary business globally.</p><p></p><p>This concise and coherent text is a unique alternative to bloated strategic management textbooks and will be welcomed by students and reflective practitioners around the world.</p> <p><strong>Part 1: Strategic Management and its Purpose </strong>1. Overview of Strategic Management and Strategy 2. Purpose: vision, mission and values <strong>Part 2: Strategic Objectives and Analysis </strong>3. Strategic Objectives 4. The External Environment 5. The Internal Environment <strong>Part 3: Strategy </strong>6. Business-level Strategy 7. Corporate-level Strategy 8. Global-level Strategy <strong>Part 4: Managing Strategy in Action </strong>9. Strategy Implementation 10. Strategic Control 11. Strategic Leadership</p>